Brand Indicators for Message Identification
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What is BIMI?
BIMI, short for Brand Indicators for Message Identification, is an email authentication standard that allows organizations to display their brand logos alongside authenticated email messages. It builds upon existing email authentication protocols like DMARC (Domain-based Message Authentication, Reporting, and Conformance) and leverages the Verified Mark Certificate (VMC) system to validate the ownership and authenticity of a brand's logo.
